Sun

INDUSTRY: automotive diagnostics and emmissions control equipment
PROJECT: sun dna brand book

Revitalizing the SUN brand resulted in a coffee-table style brand DNA book and companion pamphlets, Understanding Branding and Understanding the SUN Brand. These publications cover the SUN history and legacy, the people behind the brand, the SUN man and the main principles he lives by, and the evolution of major message platforms: "Test don't Guess" leading to "Information with Instrumentation." Pictured above are cover design and samples pages (from left to right).